Go Pro

Independent Design Challenge assigned by Senior Design Associate at major financial firm.

The Problem

GoPro current mobile app is only good for three things — to look at photos people have taken on their own cams, to edit those photos and to look at photos other people have taken around the world

GoPro Corp. has put you in charge of delivering a new mobile app, one that stands out from the photo environment today (instagram. Vsco cam and snapchat), one that will appeal to millennials/gen z

Competitive Research

Used screens from the GoPro Quik Fix App that included a camera selection screen and a studio tab in the app that allows for editing.
However, there is no way to engage with others and to view GoPro products

Used Instagram's camera and feed template to make the GoPro app more engaging and easier to post content.

Added places for users to select different cameras and see which camera others are using

User Persona

User Journey

Improvements

  • Exploration

    Explore page includes GoPro products

  • Engagement

    Post are more engaging and allow for others to see which camera was used to take clip

  • Personalization

    Profile page makes for more customization

  • Compatibility

    Allows for multiple cameras to be used

High Fidelity Prototype

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